SEO Types: All And More By Semalt

SEO stands for "search engine optimization." It is one of the most important procedures of getting quality traffic to your website. In other words, we can say that search engine optimization is a way to drive organic visitors and natural views on your web pages. All the search engines such as Bing, Yahoo, and Google, which are the main search engines, use different techniques to rank web pages, written content, videos and sites with their results. You can get a good rank in the search engine results only when you have properly done search engine optimization. It is a paid technique, and you should be ready to invest heavily if you want to see your site on the first page of Google or other search engines.

Lisa Mitchell, the Customer Success Manager of Semalt Digital Services, provides here a detailed description of SEO types and their importance.

There are three of them: white hat SEO, black hat SEO, and gray hat SEO.

White hat SEO is the most famous and widely used technique which utilizes strategies to improve your search engine rankings. It involves some techniques and methods to make your site visible in the search engine results. For example, you would have to write quality content, include some keywords, optimize your website, HTML optimization and restructure your site as per Google's rules and regulations. That will help you have excellent visibility in a few months. On the other hand, black hat SEO is a short-cut to get good ranks in the search engine results. It is not a long-term strategy and has a lot of disadvantages. It involves the unnatural link building, copying content and exploiting a site's overall performance. It also involves keyword stuffing, hidden text, and links as well as cloaking. Gray hat SEO is the combination of both white hat SEO and black hat SEO. In this technique, you can neither use the good ways to get better ranks in the search engines, nor the wrong methodologies are fully implemented. This technique is widely used by the SEO companies and involves a variety of positive and negative practices.

For Whom Is SEO Suitable?

Search engine optimization is a good way to attract more and more people to your site and increase your sales. It is an ideal technique for those who want to give their business a new horizon. It is safe to say that the world of internet is flooded with hundreds to thousands of websites. In such circumstances when the competition is very tight, it may not be possible for your business website to survive without SEO. You should avoid spending a lot of money on advertising and paid campaigns. Instead, your focus should be on building quality links to your site, writing search engine-friendly content, and optimizing your site according to the rules and regulations of Google.


Search engine optimization or SEO should never be taken for granted. It is essential for any business. It involves a lot of techniques, methods, and strategies. You would have to pay attention to both on-page SEO and off-page SEO. If you want to see your site on the first page of Google and want to increase your sales, you must go with search engine optimization and spend some money on hiring an expert SEO.